When compared to large and successful brands, small business face different challenges. They often face concerns when marketing their products and services. For local businesses, designating up at the top of search results is essential, but only if it’s in the area your company serves. That’s where local SEO plays a significant role. Local SEO is fundamentally about communicating the local connection of your web pages to the search engines.
Local SEO merely deals with listing your local business online. It is an incredibly effective way to promote your business and its products and services. This is more relevant to your local searches.
The Benefits of Local SEO
- Local SEO boosts your website’s rankings in the search results and the local pack
- It holds the highest conversion levels of all local advertising channels
- Local SEO benefits mobile users to easily find your business
- Local SEO ensures your business is located on Google maps and through other navigational apps for the user’s comfort.
How do I rank strongly in local search?
There are three core parts of local SEO ranking. These factors will determine how well you do in local search:
Proximity: How close is your business?
Significance: How relevant to the search query are your products and services?
Influence: What do other buyers have to say about your products and services?
My Approach
I utilize and work with many tools and implement various techniques to improve the presence of your company on your local searches. I track what local SEO strategies have worked with similar clients, so I know I’m performing what I know is the best. I am careful when making decisions for your SEO campaign to ensure the strategy is customized to meet your exact needs.
We use tools like website localization, citation building and Google my business to promote your business by local SEO. I can provide an effective local SEO strategy to maximize your exposure across organic search results. Contact me to find out more.